With the recent popularity of televised “Texas Hold ‘Em” poker games comes a new world-wide craze for poker and the strategies involved in winning. It’s no secret that more than half the skills needed to win at poker are about reading your opponent’s moves and body language, commonly known as “tells.”

Often times, players are unaware of what the subtle moves their body, eyes and behavior give away about their hand and how they feel about it. It’s especially true for players just out to have fun and maybe make some extra cash on a weekend in Vegas. A great poker player is constantly observing the tells and can pick up on when someone is trying to bluff their way out from behind a not-so-good hand. Understanding and picking up on these tells are half the strategy of the next move.

When it comes to reading the subtle clues of your opponent’s behavior during your games, it begins by just paying attention.

1. Cool detachment. Yes, the stakes are high, and your nerves are rattling. But get out of the emotion of it by stepping into the director’s shoes, as opposed to being the actor on the stage. As the actor sitting at the poker table, your focus needs to remain engaged in the action there, but a part of you must also learn to step back and observe the scene from a broader range. From this detachment, you will be free to remove yourself from reaction and position yourself in a new controlled position of action and control, always the more powerful place to be.
2. Size Them Up. Even before you sit down, begin to take mental notes on the other players at your table. Also remember to work quickly and concisely, because here, time really is money. Notice who the big bold players are, and also who the shyer, more reserved players are. Bold players will sit differently. They take up the whole chair, with bigger hand and arm movements, and often speak intentionally louder than everyone else, as a way to control the conversation. The less assured players will be sitting back trying to cover their cards with their hands and purposefully not making eye contact. Also remember that players will react differently during the shuffle than they do while the hand is being played.
3. Learn the Tells. Look for any physical reactions going on with your opponent—eye twitches, blinking, fingernail biting, or any other tiny gestures they might be making. Notice what their breathing is like, but don’t jump to conclusions until you have studied this behavior. Accelerated breathing can often indicate good cards, but a great poker player will know to fake this to throw you off. Any color change in the skin, shifty eyes scanning what is left of the chips or gazing off as if distracted, shaking, jittery or fidgety movements. Watch, and wait, and see.
4. Spend some time studying. Spend some time playing the table, watching and observing if indeed this particular tic precedes a good hand for them, or if this rubbing the eye always comes before a bad hand. Pay attention, because over time, you will get a gut feel for what you are picking up as the observer. As you watch the patterns of the players you start to feel the specific expression of everyone’s tells.
5. Become aware of your own tells. Be exceptionally aware of the messages you are giving off. Don’t make any moves without forethought as it how it will affect your opponent, based on what you read in his tells. You might even have to spend some time practicing controlling your tendency to fidget.
   

   I got this hand in the bag!

6. Sometimes, you want to make them think your hand is good. Commonly, a player will react meekly if they wish to throw you off. A good player will mix up their intentional tells, sometimes coming on strong with a great hand, sometimes playing it back. This kind of strategy is an equal part of the process of being an exceptional player. Acting in this way is considered a valuable skill in high stakes poker, almost as sly as counting cards.
7. Discover the pattern of the other players’ behavior. Is it that they begin to talk when they had been quiet? Are they holding their arms differently? Open or protective? They may start talking when they were previously quiet. They may cross their arms differently or even hold their cards in a more protective manner. The keenest observer and shrewdest actor will be the big winner at the end of the day.
8. Ignore the stare-down. Other players will inevitably try to intimidate you. One of the best defenses against this tactic is to purposefully stare back no matter what shape your hand is in. Be sure to not be consistent with your inconsistent responses!
9. Forget the distracters. Poker players will go to great lengths to stretch the boundary of acceptable strategy. Some fakers will make disgruntled noises, or get loud and jocular, just to confuse you. Stay focused, detach and turn the tables by being in control of your own tells. Make these showboaters think they are getting to you, just to throw them off.
10. When reading other players, understand pros won’t allow you to read them, which is why they are, of course, pros. However, most every game has amateurs, which you should be able to spot rather quickly.

No one is completely immune to giving off tells. But with patience, practice, perseverance and skill, over time you can learn the fine art of poker tells and how to exploit this information to gain advantage. If you spot a tell that means your opponent has the advantage, lay down your cards before the flop; when you find a player who is showing weakness, raise your bet. Just one more tool to get the win.

Whether you are a consistent morning person, or a person who would normally wake up at a later time but are trying to train yourself to get going earlier in the day, there are certain tried and true tips that will get you moving in the morning. Here are 17 tips that will help you become the morning person you truly want to be!

1. Make sure that you have a really good reason to wake up early. This is the most important thing when it comes to rising at an early hour. If there is no motivating factor, you would probably just stay in bed. Make sure your reason is a good one. It helps to make a list.

2. Get stuff done in the AM. Make sure that you give yourself specific tasks to accomplish. If you don’t accomplish your tasks, you will be less likely to get up early next time. Make sure that you use your time effectively.

3. Make sure that you catch enough ZZZ’s the night before. If you are tired during the day, then getting up early may be causing more problems than it is fixing. Make sure that you get a full night’s rest. Go to sleep earlier, so then you can wake up early and feel rested!

4. Calculate how much sleep you will need. Make sure that you give yourself enough time to begin to get ready for bed so that you can wind down properly and still get enough sleep. Everyone needs a different amount of sleep, find what works for you!

5. Sleep Better. Many people need to sleep “better,” not just longer. Make sure that you have a high quality pillow and a relaxing environment.

6. Don’t hit snooze! Make sure that you put your clock far enough away so you have to get up. Don’t listen to the voice in your head that tells you to sleep in! Get up when you plan on to.

7. Get straight out of bed! When that alarm sounds, get a move on! The longer you stay in bed, the more likely it is that you will sleep in.

8. Use an alarm clock. Make your alarm loud, annoying and hard to turn off!

9. Get yourself on a good routine. Get your morning routine down pat. Make sure that you stick to early rising, even on the weekends.

10. Reward yourself. Give yourself a small incentive in the morning. Some time to relax or have a cup of coffee and have a quiet moment is always a good place to start.

11. Know what you lose by sleeping late. Make sure you understand why you are waking up early and what will happen negatively (less personal time, staying late at the office) if you sleep in.

12. Don’t allow yourself to sleep in. Schedule important things early in the morning so you have to be up and at ‘em.

13. Have an early wake up buddy. Develop a friend support system. If all of you vow to wake up early, you can help each other stick to the goal.

14. Create a reward for achieving this goal. A reward creates confidence and motivation.

15. Keep records. Mark down how many times you choose to sleep in to help you realize that it’s not “just this one time”.

16. Applaud yourself for everything you got done. You deserve it!

17. Try to avoid the stimulants that affect your sleep schedule, namely caffeine and alcohol, which completely destroys your sleep and quality of your sleep, which actually touches on your waking time.

Feeling confident is not always easy but can be vital to a successful outcome in stressful situations such as job interviews, first dates and auditions. Sure, the best way to look confident is to actually be confident, but “being confident” is much easier said than done when you are up against many candidates for the same job. Since you only get one chance to make a good first impression, it is often important to know the techniques to come across as confident. These techniques and habits are not only advantageous in critical situations, but can actually help you to feel more confident as you practice them.

Appearing confident starts with posture. Body language is the the first thing people read about you and an open body language helps both partners in communication feel more engaged. Sit our stand tall. Keep your shoulders back and down. A hunched position exudes insecurity or fear. Open your body language to receive the person you are coming into contact with. Keep your arms or legs uncrossed. Crossing your limbs indicates that you are unwilling to share or receive information. Leaning back or to the side can signal to other parties that you are not interested in what they have to say. If you are interested, smile. Smiling is the fasted way to give another person a good feeling and to receive a good feeling in return. There is a reason that the smilie emoticon was invented for text chat. We respond quickly and naturally to the smile. A person who can easily smile through a difficult question or situation exudes confidence like no other.

The number one reason for stage fright is lack of preparation. Go into every situation ready. If you are auditioning, know your piece very well. If you are interviewing, practice with someone else before you go in. Know the information you wish to share and be ready for as many questions as you can. If you are going on a date, do not try to answer in a way that you think the person wants to hear. Instead, be yourself and be honest. This has the advantage of weeding out the people who you might be incompatible with. Your date may not respond to you, but if that is the case it is actually good. You have saved yourself the trouble of finding out that information at a later time. Remember that you deserve a mutually beneficial relationship.

If an opportunity arises to show your abilities, take it. However, be humble when you receive praise. You have talents or abilities that are unique to you. Explore these and find opportunities to share them as often as possible. You have value, so show it off. Be careful however not to peacock around too much because this can actually show insecurity rather than confidence.

Maintain eye contact. There is nothing that shows insecurities like looking away or at other things during a meeting. If you are with one person, establish eye contact early and maintain it. You can use your eyes to charm and connect with another person if you just have a few simple guidelines. Most psychologists say that the inability to maintain eye contact is often received as an intent to deceive. An insecurity may not actually be an intent to lie to someone else, but it is how you will be perceived if you do not meet someone else’s eyes and keep them.

Most cultures around the world equate honesty with the ability to converse while maintaining open eye contact. In the animal kingdom, the act of looking away is interpreted as the act of submission. It is a natural defense mechanism. When you engage another this way, you are saying that you are not afraid and you accept them. If you have nothing to hide, keep those eyes on the person you are with and you will be rewarded. Most people focus on one eye or another; dominant eye to dominant eye. However, if you find yourself looking from one eye to the other, focus on the space between both eyes and you will give a better impression.

If you are addressing a group, pick out the friendliest faces in the crowd and meet them with your eyes. Most of these people will be nodding along with what you have to say. Use them as your base, but don’t neglect the others. Meet everyone’s eyes but continue to come back to the friendliest of the group.

Be sincere. There is nothing to gain from making false statements or not being honest. You can’t fake credibility and people respond best to sincerity and genuine interest. You have a lot to offer, so there is no reason to lie about it. Most people fudge a little on their resume, but if you fudge a lot it is going to show. After all, consider who you enjoy speaking with. Who are you going to trust?

Approach everything as an opportunity to learn. When we dwell on our failures, we fail to give ourselves the ability to gain valuable insight from them. If you botch an interview or a date, it is fine. Everyone does. The people who choose to learn from their mistakes are the ones that have the most success. The more you put yourself out there, the more confident you will become.

It’s astonishing to me when I have a discussion with most copywriters, marketers and entrepreneurs and they desperately look for the best approach to communicate or market a written message – when the most obvious tools are staring them right in the face.

What’s even more bewildering to me is that many of them have to look for the “best way” to motivate prospects to purchase their product or services – instead of first understanding what automatically actuates them to act.

If you haven’t judged what the most noticeable tools are that’s staring you right in the face, its unconscious psychological devices – more particularly, the thinking habits of every brain on the face of the planet earth.

Actually these Unconscious psychological devices are “motivations” of the mind that are engrafted deep within a person’s brain, and need only a simple “push button” trigger to set off an automatic response action from their brain in the form of placing an order, a demand for more information (generating leads), and/or a phone call or visit to the store or other place of business.

The idea of mind control has always been tempting to copywriters, salespeople, marketers and entrepreneurs. Why? Obviously, it gives the person who understands these psychological devices the privileged benefits to “push button” automatic fortunes.

If you’re a copywriter, in business or in the marketing arena who’s interested in specializing in this million dollar knowledge, you’re in luck because I’m going to share seven of them with you right here, and here they are:

1. Story– Everyone loves a good story

There’s something magical that occurs when you tell a story. The reader or listener has to become a participant in the story, in order to make sense of it. This is where you get them to FEEL, and almost realistically experience – in their imaginations, what you’re telling them. Unconsciously, this creates a memory and it is more difficult to overlook. Finally, it helps you make a bond with your prospect.

Practical application: Relate to your prospect and come up with a story that gives them imaginative reasons to use your product or service.

2. Time Distortion – “Pretending They Already Are”

Here’s the posture: “You already wish for and own this product and let me explain you what it’s like to.” Actually, what you’re doing is future
pacing their thinkings as if they are holding your product or service in
their hands. Employ simple descriptive phrases that enlighten a “sense” or “touch” response, and it instills in the mind of your prospects that they already own it. They will embark on to visualize the benefits of doing so all on their own.

Practical application: If you sell books, they are flipping through the pages. Electronics, they are applying this neat gizmo (pushing the buttons, twisting knobs etc). Cars, boats, anything – get in and drive it, grab the wheel.

3. Credibility – To Project Authority

Make what you say credible, and nothing hideous. Who is endorsing
your message? Do you have satisfied buyers of your products or services? What do they have to declare? Express that in your message. Show them experts approve your products. If it’s not authentic, your prospects are going to “pick up” on that. Reliability instills what you’re asserting is true, period. Just provide evidence.

Practical application: Request your clients for testimonials, even if you have to decently bribe them for one. Offer a discount, free sample, bonus, or report. In a sentence, the more credibility you create for you and your product or service, the more authentic the message becomes, and the less resistance they have when it comes to make a buying choice.

4. Urgency – To Act Now

Even if your sales message is expressively driven and potent — making
them feel like they want to buy, put a sense of urgency to emphasize
them to buy it now, and to not wait, period. Limited time offers, discounts won’t last, this deal won’t last long. No matter how commanding your sales message is, if they get away – after so long, the feeling and their buying decision erodes away their desire to buy now, until it’s gone.

Practical application: Bring forth a forceful reason to get your prospect to feel so compelled it’s totally necessary they must buy it now, because it’s urgent. Maybe employ “fear of loss.”

5. I Gave It To You Free, You’re Guilty – To Create The Return Effect

Ever found an offer in the mail of a free sample of a product? Ever visited a website and got 3 free chapters of a book? Giving away something to someone for free produces guilt, the feeling to return. If your friend buys you dinner, you might feel you should pay for the next time. It’s a natural instinct. When something’s given, the desire to give back is produced.

Practical application: Give away a free sample or freebie – anything for free. Make sure it is something of real value. After, suggest that you’ve given them something and how they’re one tuff nut to crack, because you’ve provided them something for free, and you haven’t heard back from them. Sit back, and watch them purchase…

6. Commit then remain Consistent – To Create Long-Term Friendships/Action

Here’s the posture: “If you’re purchasing from me now, we’re friends;
you’ll order more from me too.” You’ve acquired the customers’ confidence once you’ve laid down the first sale, and once they’re happy; make them happy again, and again. Buy something from the television and you’re almost always expected to buy more, it’s easy. Then, two months later, another offer from that same company rings on your phone in the other room, or the offer is waiting in your mail box when you get home. Normally, being a much higher priced product or service. Why not ask? You’re obviously qualified.

Practical application: If they buy once, get them to buy again and again. If you sell information memberships, sell all the tools and products that the membership consists of (improving your golf game membership website – sell golf clubs, balls, clothing, shoes etc.) If you sell them a book, sell them a home study course that’s more expensive.

7. Curiosity – To Keep Your Prospect Tuned In

Early in your sales presentation, promise what will happen when they
finish and complete your sales presentation, and keep them curious.
Curiosity is a powerful tool you can use to keep your prospect in suspense, and to search out the answers to satisfy that strong desire to “fill in” the missing information. Leave out certain information in your benefits that “trigger” the thought “What will happen if?”
Practical application: Instill and arouse curiosity early in your sales
presentation to cause your prospect to want to complete your message (i.e. tell them there’s a misspelled word in your sales copy, and if they can find it – they get a special deal. Ask them if they want to compelling benefit, and tell them they’ll find the answer as they continue to read, or pay attention to you.

As you’ve probably noticed, it’s infinitely more powerful to apply
these psychological devices in your presentation when you realize they all open the flood gates of a person’s brain, and deliver compelling emotions and complex thoughts and meaning. Anyone who comes across one of these seven applications will “undergo” the spell of this covert influence because it sparks response below a person’s surface awareness.

So, the only question to ask yourself is: “Are *you* going to use them?

To find out, simply go through the following checklist, and count the
number of items that apply to you.

1. You want more sales

2. You’re willing to look through your sales presentation making sure
each of these devices are applied

3. You prefer to *use* powerful knowledge over just “knowing it”

4. You want more power in your ability to influence others on
undetectable brain levels

5. You are curious and interested in creating more powerful
“unconscious” influence

6. Covert persuasion and influence doesn’t scare you and you’ll use it
to your advantage in ethical and judicious ways

7. You are willing to sit down and brainstorm how you can apply these
psychological devices to your sales presentations, even if only applying one device a day, because you know it’ll bring your more sales, and consequently, profits.

If at least 5 of the 7 above statements are true for you, then you’re
ready to use the most powerful form of undetectable communication that exists today. This is the best time to break into the covert persuasion and influence segment of communication.